Disney movies, the best gossip at work, your best vacation, and even your best date all have one thing in common: They’re great stories. Much of written history is best told in story form (heck the word history itself has the word ‘story’ in it). Everybody loves stories, but what’s most important for you to understand this is that everybody has stories in their life that they can get paid from.
I’m Odell Bizzell and odds are you’ve never heard of me before. But for the last couple of years I’ve made a six figure income traveling all across the country sharing my life’s story. I’ve been doing this full-time for the last five years. I speak in front as many as thousands of people at a time. What’s exciting is that I’m just getting started in my career and thus far it’s been an amazing ride. Here are just a few of my favorite events.
But life wasn’t always like what you see here. I was born in Greensboro, North Carolina and my parents split up when I was really young. Most of my life I grew up living with 2 sisters, my mom, and my step dad. We were what you would call the typical middle class family.
From the time I was about 12 years old I had dreams of going to the NBA. I would see Kobe Bryant, Allen Iverson, and Michael Jordan on TV making millions of dollars playing a game. When I would hear the salaries that they were making I convinced myself that basketball was my path to prosperity.
I even had some athletic success in my teens. That’s a picture of my AAU team back in 1999 when we won the AAU National Invitational Championship. (I’m in the middle holding the trophy!)
I went on to play varsity basketball all four years of high school and was pretty good, but I was nowhere near good enough to play major college basketball, let alone get a whiff of the NBA. My dream was short lived.
What big dream did you have as a kid that didn’t work out?
Anyway, fast forward to 2007 when I graduated from college. (There’s my sister Christina, my Dad, me, and my brother Derius.)
I was buried in student loan debt, broke, and clueless about where my life was going career wise. I always had aspirations to do great things, but at the age of 22 I didn’t really know what I would do. I had a degree but no direction, I had graduated college with debt and no destiny. So I did the best I could do in an economy that was about to enter what is now called, The Great Recession, I went to work at a jail.
Then I got married to the love of my life, Sierra, got a mortgage, car note, and then about a year later we had our first daughter Makayla. After Makayla was born Sierra left her job and I became the sole income earner for my family. Something had to change, and on one faithful Saturday morning it did.
Life is made up of moments, it’s our job to take advantage of them as often as possible.
The Day My Life Changed Forever
I heard a guy speaking at a meeting and he said four words that still stick with me to this day:
Perfected passion produces prosperity.
There weren’t a lot of people at this meeting and all of them were older than me, but I felt as if he was speaking directly to my soul. Right after he spoke those words he began asking everybody what their passion was. I had no clue where to start looking. The only thing I knew for sure was that I wanted to be great at something and I wanted to make enough money so my family wasn’t struggling.
So I began the journey of discovering my passion. The gentleman that spoke that day became my mentor and he helped me on that journey. From his tutelage and guidance I was able to leave my job as a jailer and transition into a full-time professional speaker and writer. If I hadn’t have taken a few hours out of my Saturday over 10 years ago I shutter to think where I would be now.
My hope for you is that you use the words you have before you to help you change your life like I was able to all those years ago.
Why Should You Read This?
I make a six figure income telling and writing inspirational stories for a living. I’m really good at what I do. I didn’t go to Harvard, I didn’t finish at the top of my class in college, I don’t come from money, nor did I overcome a handicap or an accident. Yet in still I get to tell my story roughly 50 times a year and people pay me thousands of dollars to do so. You should read this special report if you are considering what I call personality entrepreneurship.
Personality entrepreneurship is when someone starts a business based around who they are and what makes them interesting. Personality entrepreneurs are writers, speakers, bloggers, podcast hosts, commentators, YouTubers, and other online personalities. My focus in this special report is primarily helping you become a personality entrepreneur that can make money off of your story.
I’ve been living this lifestyle for almost six years full-time and I know what I’ve learned can help you.
I tell you that because I learned something amazing through my journey as a personality entrepreneur:
People love to hear stories that are similar to theirs that have a hopeful ending.
Think about that statement. If you went to Harvard and graduated at the top of your class that’s something to be praised but unlikely to be emulated. Olympic athletes, professional athletes, and national politicians are the exception to the rule in most people’s minds. But when you hear they came from a neighborhood similar to yours, or they grew up under the same conditions you did, you get drawn into them. The more people that are drawn into your world the more value you can give to them and in return the more money you can make.
You should read this report to see how simple it can be to share your story, add value to the world, and get paid handsomely to do so. In the coming pages I am simply going to lay out what I have done and how you can take a similar path if you so choose.
Here’s What This Special Report Is NOT!
I’ve been purchasing ebooks, special reports, and online courses for over 10 years. Some of what I have read and studied was underwhelming or unnecessary. But the information that I’ve always enjoyed and valued has been the information that includes upfront and practical advice. So let me be upfront and tell you what this special report IS NOT:
- A magic bullet to making six figures quickly. It took me years to learn and implement a lot of what I will be sharing. There’s no such thing as a get rich quick strategy. Building a healthy income, gaining success, notoriety, and acclaim in any field is a time consuming endeavor. Owning and running a successful business is tougher than having a job, it just happens to be worth it. If you’re looking for a magic bullet, stop reading.
- Something I’m doing to make myself feel good about my accomplishments. You will find value by reading this, of that I have no doubt, and I’d love for you to follow me and keep up with me and be my digital bff (best friend forever), but you’re great already, I’m just here giving you tips on how to share your greatness with others to make a profit. This report is a nudge in the right direction letting you know that you can be what you dream of being.
- An all inclusive guide to earning six figures online. I am going to be giving you general guidelines based on my firsthand experience as a professional speaker and author. You will need to seek out other tools and resources if what you want to do is thrive online. But this will be a strong start. I will also be offering a more comprehensive program that you can check out if you would like what you read and would like more.
If you’re still reading we are definitely digital BFF’s, let’s get the ball rolling!
The quality of your life is determined by the quality of questions you ask yourself. Tony Robbins
Key Questions We Will Answer in This Report:
- What is your exceptional talent?
- What experiences and events have occurred in your life that have lead you to where you are today?
- What regrets do you have?
- What have you accomplished?
- How can you package your life’s story in a way that it makes you money?
After answering these questions and working through the rest of this content you will have a great foundation for becoming a personality entrepreneur and getting paid to tell your story.
What is Your Exceptional Talent?
When I was 15 years old my AAU basketball team went to Tennessee to the 15 and under national championship tournament. We were going up against a team out of Chicago, but when we arrived at the gym there was another game going on. This usually happened during AAU tournaments. But we still needed a place to stretch out and get loose before the game. Sometimes the gyms we played in were so small we would have to stretch in a hallway or even on the floor close to the court while other teams were playing.
On this day we had to stretch near the court, but I was glad we did. It was on this day I got to take a look at the the greatest basketball player I have ever seen play in person, LeBron James. Even at 15 years old LeBron was a man amongst boys and his AAU team was really good. I remember sitting there in awe watching this him. He was bigger than all the players on my team and he played virtually every position on the court. The moment I saw him block a shot and take it down the court and dunk on someone was the moment I realized that I was not an exceptional basketball player, he was.
I was not an exceptional athletic talent, I was a shade above average at best. The encouraging part for you reading this is that the vast majority of people’s exceptional talent is not something that can viewed with the naked eye.
To go even further your talent is not going to be something that you can automatically do with no effort. It is something that must be developed and nurtured over time. To use LeBron as an example again, I’m sure the first time he picked up a basketball he was not a wunderkind at the first bounce. He had to combine his exceptional athletic talent with time working on his basketball skills.
All professional athletes you see worked for thousands of hours as amateurs before they ever got a paycheck or an endorsement. What this means for mere mortals like you and I is that we will have to combine our natural talent with a specific set of skills. But first you have to identify what those talents might be. Here’s a quick and clean way to do it: Think about what you currently do without being prompted that other people say you’re good at.
Look at the hobbies, the interests, and the like that you enjoy doing that no one else has to tell you to do that you’re pretty good at. Make a list of those things. Ever since I was a kid I’ve always done two things often and very well: talk & write. I would often get in trouble in school for talking during class and I was always writing something whether it was rap lyrics, love notes, fake back stories about Santa Claus in the second grade, or back stories for my characters in Dungeons & Dragons. Now pretty much every single day of my life I am writing or talking. So as you begin answering this question about talent, realize that you may find your answer in the past.
The words ‘exceptional talent’ can also be substituted for the words ‘passionate curiosity,’ or ‘positive obsession.’ What are you passionately curious about? What can you study for hours without much thought? What are you obsessed with that can add positive value to your life? Most people’s talents are concealed by layers of systematic suppression. We are not taught in traditional schools to be creative and innovative. We are not taught to focus on our strengths. It is actually the opposite. We are taught to be like everybody else and improve our weaknesses to be more well-rounded. That being the case, we must override that programming by answering and exploring the answers to all of these questions and more.
What are your life experiences & life events?
When I started my professional speaking career in 2008 I didn’t have any notable experiences that would get me into the door to speak at colleges and high schools. I didn’t make outstanding grades in college, I didn’t have a great career, and I wasn’t wealthy or an expert in anything. I would see other speakers pictured with celebrities on their websites and all these great companies they’ve done business with and then I would look at my website and the only thing on that site was a goofy picture of me and some words. I had no crowd shots, no testimonials, no speaker videos, and none of the other necessary things needed to be a fully booked professional speaker.
Then one day I bought someone’s program about speaking. It was a bunch of DVDs and like a little magazine inside of a manilla folder. On the return address label I saw a telephone number and oddly enough I called it. The person that answered the phone was actually the person who sold the course. I couldn’t believe it. As we began the conversation he probed and asked me how old I was and what I wanted to do with my speaking.
I told him I was 22 years old and I had just graduated from college and I didn’t know what I wanted to do with my life, but I thought I’d be a good professional speaker. He then responded by asking me about how I grew up and what was one or two things I was proud of. I told him I was proud of what I did in my basketball career and that I was proud of the fact that I sold candy in high school, owned a barbershop in college, and owned vending machines, though at that present moment I didn’t have any of those things.
What he said next totally changed my perception, he said: “Wow kid, you’ve done more in your life than most adults twice your age have done. You’ve failed and you’re not depressed and you’re still motivated to do more. If you can figure out a way to get really good telling your stories you’ll make it as a speaker.”
That made me think something profound that I want to share: Your greatest regrets could be your greatest rewards. At that point I was 22 years old, but I hadn’t yet realized that though I may had made mistakes, my mistakes could create an incredible narrative. So can yours.
Along with your regrets you want to think about your accomplishments. No matter how small you may think they are ask yourself: What have I accomplished in my life? Was I a straight A student in elementary school? Did I earn a scholarship to college?
Want to hear a funny story? Not only did I earn a scholarship to college, but I lost that scholarship, and ended up getting into an insane amount of student loan debt. So I’ve got the good part of that story and the tragic part.
But now that I am close to paying my loans off, it has been formulated as we speak as a story of redemption and a warning to the next generation. (A story that I am actually profiting quite well from). So even if you’ve had accomplishments that didn’t last and you consider yourself a failure in some ways, it can be very valuable to your narrative.
Think about it this way….
Imagine you are driving down a familiar street in your hometown that leads to a bridge. This is a bridge that you’ve driven over thousands of times, but this day you see there’s a long line of traffic. And just like every single person in the history of traffic jams you try to look ahead to see if you can see what the hold up is. In the midst of your searching you see orange cones, hazard lights, and construction workers.
Then you see a huge sign that says: Turn around, the bridge is out.
Thank goodness for that sign right? If that sign wasn’t there then you and many others would be doomed.
If you haven’t been as successful as you think you should be then your story can be a sign for others to do better. The sign in the story I just walked you through held immense value for public safety. That sign had to be purchased. That sign had to be intentional about it’s message. You have to do the same thing. So don’t worry about whether or not you’re “super successful” just tell your story, extract the lessons, and share it with others.
Your life’s experiences are the foundation for your personality entrepreneurship. If you have tragedy in your life it may be painful to bring up, but by sharing how you are overcoming your pain, you can inspire someone else.
Furthermore every great movie or book includes a protagonist that goes through a lot of difficult situations. So if you’ve gone through a lot then odds are, your story is destined to be great.
How Can You Share Your Story with Others?
Your life experience and the subsequent events in your life are enough for you to get started, you just have to figure out who your experiences will resonate with and how to package it so that it’s valuable & attractive.
Packaging it as a speech could allow you to get paid. Packaging it as a book could allow you to get paid. Packaging it as a blog and connecting that blog to a product or a service of some kind can allow you to get paid. This is what we specialize in helping people do.
I started speaking at colleges because I was in my early 20s when I got started. I could relate to college students because I was still in their age group. Also since I gained some experiences they didn’t I had some valuable information to share with them.
Maybe you’re looking to speak to a different group like entrepreneurs, business executives, corporations, or churches. No matter what group of people they are, they’ve experienced life events. You can share your story in an eloquent way and get paid.
From the time I was really young I wanted to be married and I wanted to have a family. Unfortunately my parents broke up when I was really young and I didn’t have firsthand experience of a happy and healthy marriage. Once I got to college I sought out mentorship from my aunt, Norma Noble. My Aunt Norma was the only one of my Grandmother’s kids that had been married to one person for over 25 years (they’re still happily married 40+ years later). I asked her how her and my uncle were able to do it and she said:
“I got clear on what I wanted and what I didn’t want. I had a non-negotiable list and your uncle had everything I wanted, less of what I didn’t want, and he had none of the non-negotiable items that would disqualify him.”
There are very few things in life that are completely non-negotiable.
If you want to get paid to tell your story you have to package it in product form or service form. This is non-negotiable. The most common things people can create to get paid to tell their stories are:
- Online Courses/Curriculum
- Merchandise (T-shirts, mugs, keychains, wristbands, etc.)
- Music (songs, etc.)
- Art (Paintings, self-portraits, etc.)
- Professional Speaking
- Video or Audio Editing
- Podcasting (with a plan)
- Blogging with a plan
This is not an exhaustive list nor should you strive to create all of them simultaneously this should just give you a picture of all of the opportunities you have at your disposal. When you look at this list I want you to picture what thing you can create or offer that tells your story the best.
From the Stage & From the Page
From the stage and from the page are two ways that I’ve specifically been able to share my story with others for money. From the stage I give live presentations in front of people, and from the page I write books for different audiences. Now while this report goes over general information, we have a more detailed information to help you make money from the stage or from the page.
If you’re interested let me know by visiting: www.FromWordsToWealth.com/Mentorship
It Can’t Just Be About Money
This is a big preface I want to add before we get into the actual: “How do you make money from your story,” part of this report.
As a personality entrepreneur, it can’t just be about the money. On your hierarchy of reasons why you tell your story through a book, business, service, or product, money can’t be the number 1 reason.
Here’s why: For most people, it’ll take more time to make consistent money than they expect. And if money is the primary reward but in 6 months you haven’t turned much of a profit, you’ll quit.
So list the reasons why you need to tell your story. Start with three reasons and let’s say money is #3, what are the other 2 reasons. Is it because you hate your current job? Is it because you feel like your story can save lives or save people from abuse? What other reasons outside of money factor into you wanting to tell your story.
When I first started my path to personality entrepreneurship I had these 3 reasons:
- I hated my job with a passion. I would literally get sick going to that job.
- I wanted to help people avoid the mistakes I made.
- You can make a ton of money helping people.
5 Strategies to Get Paid from Your Story
So now that we’ve gone through and answered the questions we discussed previously you may be asking: What are the actual strategies we have to put into action to actually get paid?
These are the 5 Strategies I used specifically to help me turn my story into what is now a strong 6 figure income.
Strategy 1–Find the value in your story.
Strategy 2–Decide which medium you will tell your story.
Strategy 3–Find people that are willing to pay for the value and go where they are.
Strategy 4–Get really good at telling your story.
Strategy 5–Connect with people that are already doing what you’re doing.
Understanding each of these strategies individually is critically important when you are trying to monetize your story.
Strategy #1—Find value in your story.
The word “value” has come up a lot in this special report and that is by design. I was first introduced to the concept of value by one of my heroes in the personal development space, the late great Jim Rohn. I remember one day as I was washing the dishes in my apartment and listening to a Jim Rohn recording where he stated, “If you earn $10/hour, you’re not paid $10 for an hour, you’re paid for the value you add to that hour.”
He went on to say if you were paid for the hour then you wouldn’t have to show up, you could just get paid, but that a company pays you a fraction of the value you bring to them. Said plainly, if they pay you $10/hour then you must produce at least $20/hour for the company’s bottomline. This is just smart business. Where the company’s true intelligence comes in is how they are able to quantify the value created in the hour and pay a wage that doesn’t bankrupt them.
In the same way, you have to find the value in your story and then assign the proper price to it, but we will get to that later.
So first you have to have this epiphany:
Your story, your life’s experiences, your failures, and your triumphs can be valuable to other people.
Getting value out of your story simply means that people can get something they want from your story. This value could be as simple as hope or a strategy. People love to hear stories that sound like theirs, but that have a happy or an inspirational ending. At the same time, we like hearing stories that have nothing to do with ours and are simply entertaining.
I fell in love with rap music because of a story.
Christopher Wallace aka The Notorious BIG/Biggie. He was born to a single mom in the projects of New York City. He ended up getting arrested for dealing drugs and ultimately became a world famous rapper. That was his story.
I grew up in Greensboro, NC to a West African immigrant and a United States Air Force officer in a lower middle class family. I’ve never sold or used illegal drugs nor have I ever been arrested. Me and Biggie have totally different backgrounds, but I was amazed at how he could put words together in the midst of all the struggle and trauma he lived through. I connected with him through his music.
Providing unique entertainment can also be valuable. Entertainment can help us express what is in our hearts and minds in a safe way. It can help us through a particular time in our life in ways that nothing else can.
Your story can do the exact same. Dr. King once said we’re all tied together in a garment of mutual destiny. I think what that means is that all of us are in this thing called life, together. Your story can be valuable to someone, you just have to realize it is valuable.
Translate that story into money.
So how does this value translate into money? The answer goes back to what I wrote earlier about our non-negotiable item. You have to have a product and/or a service to offer. The value from your story has to be wrapped and packaged around something that can help someone else do something. Here’s a very real and simple example. I mentioned earlier in this report that I was buried in student loan debt and broke when I graduated from college. On the face of it, this may not seem like anything special. A lot of people graduate with student loans and many college students graduate broke. The way I monetized this particular part of my story was I wrote a book about what I learned from my mistakes, sought help to fix what was wronged, and I didn’t let the story end in defeat.
So let’s break that down into something strategic and applicable for you. Here’s how you truly start to translate your story into money.
- Record what happened—Whatever part of your story you believe people may benefit from, write down what happened. For me, I graduated from high school with a full academic scholarship. I fooled around my freshman year and lost that scholarship. Then I got private loans (because you could borrow more) and the rest is tragic history. In hindsight I would have never fooled around and lost my scholarship. Then I would’ve never got student loans. Do you see my point? The goal in the particular example I just gave, was to make sure my kids never had student loan debt. But my kids aren’t of college age so I started thinking about other college students, what if nobody warns them of the perils of student loan debt? But this epiphany would’ve never came to me if I hadn’t have written down what happened to me. What happened to you? What led you down your path? What did you learn? What do you want to teach others? Write these things down in short simple sentences.
- Seek help from an expert—This next point is key. If you have experienced failure, go seek help from someone who overcame that failure or from someone that is simply more successful than you. I was messed up financially, so I got a financial mentor who was a multi-millionaire. I don’t know who came up with this saying, but it holds true in a lot of situations, if you don’t have credibility in something, borrow someone else’s. When I wrote my book, 8 Things My Parent’s Didn’t Tell Me About Money the most valuable information in that book was all of the information he gave me. Sure, I had started putting some of it into practice, but most of the advice was straight from him. So not only should you seek help, but you should utilize the help and move forward to legitimately fix whatever is wrong. You get paid to help people solve problems and achieve goals.
- Record that help— Write down what that expert says. Analyze it and do what makes sense and then throw out what doesn’t. This stage is the one where you develop your own philosophy and worldview.
- Pull the value out of your story—After you do the first 3 steps, now is your time to look over it and see what is valuable. Meaning, what could someone outside of yourself see in this that they may be willing to pay for. What problem could you help them potentially solve?
Strategy #2—Decide on the Medium to Tell Your Story
So now that you’ve got your story down and you’ve sought help from an expert to help you fix it and you’ve chronicled the help that you’ve received. You should have some lessons people can take away from them. Now it’s imperative you figure out through which medium you will tell your story. Will it be from a book, a YouTube page, an online course, a coaching program, a speech, a podcast, blog, a non-profit, or a business idea? This is a way we help our From Words to Wealth clients. When we do initial consultations we help our clients figure this part out. We specialize in helping people monetize their story from the page and the stage. If that is something you would be interested in please let me know.
You’re smart enough, you’re capable enough, and you’ve got everything you need to tell your story on any medium you so choose. Do not give in to limiting beliefs that say you have a lack of credibility, a bunch of flaws, past failures, or whatever else.
Your story has value. Your story needs to be told. You need to tell it.
So how do you decide which medium works best for you? Here’s a simple line of questioning I suggest you employ right away:
- What are my goals for telling my story?
- What products/services do I consume on a regular basis?
- What products/services would be the easiest and quickest for me to produce?
- What products/services do people pay for?
- How quickly do I want to create this outlet for my story?
- Will this be a one time product? Or a continual one? (Think in terms of a movie or a TV show)
- How do you envision telling your story?
- What medium would be the most powerful for people to hear
Take some time to answer these questions.
Odds are you will end up creating a combination of products and services when your story gets strong enough. If you’re serious about building a career as a personality entrepreneur through your story, I highly recommend our From Words to Wealth Online Course. In that course I walk you through these questions and more to help you figure out which product, service, or combination best suits you and your skillset.
Strategy #3—Find People Willing to Pay for Your Story
This is both the simplest and the toughest part of the entire process. There are literally millions of people that could benefit from your story. There are also millions of people that would be willing to pay for your story if it was presented to them in the right way. The challenge is to get millions of people to buy anything you need a considerable amount of money and reach.
The great news is you don’t need millions of people to buy your stuff to make a substantial income. Check out the following breakdowns:
To make $1,000,000 in a year you need:
5,000 people to buy a $200 product.
2,000 people to buy a $500 product.
1,000 people to buy a $1,000 product.
500 people to buy a $2,000 product
300 people to buy a $3,333 product.
To make $500,000 in a year you would need:
5,000 people to buy a $100 product.
2,000 people to buy a $250 product.
1,000 people to buy a $500 product.
500 people to buy a $1,000 product
300 people to buy a $1,667 product.
To make just $250,000 in a year you would need:
5,000 people to buy a $50 product.
2,000 people to buy a $125 product.
1,000 people to buy a $250 product.
500 people to buy a $500 product
300 people to buy a $834 product.
My point in putting these numbers here is for you to see you don’t need millions of people to be successful in telling your story. If you are in your mid-20s odds are you personally know 1,000 people and that number rises exponentially if you’re older or you’re active on social media. But the hard part is finding people that want what you have to offer. In my opinion, finding who wants to buy your offering is the hardest thing to do. When I was a kid my dad said something to me that I didn’t really understand until I became an entrepreneur: The drug dealer is the best businessman in the city, he just has the wrong product.
Historically if a drug dealer is a good drug dealer he does one simple thing to get his business going, he gives out free samples. Costco, Sams Club, and other stores do this all the time, they give out free samples of their product and those that like it and enjoy it are willing to pay for it. Why the strange juxtaposition of a drug dealer and bulk retailer?
Because it just shows the concept works in a wide range of industries.
The question is, how you do you employ this strategy to get paid for your story and turn your words into wealth? First off you need a list of people that are interested in what you are offering. I firmly believe that everyone should get some sort of email list. It doesn’t matter if you are a barber, a hair stylist, a restauranteur, an author, a blogger, or a professional speaker, you need an email list. This has been the biggest key to how I have been able to get paid for my story.
Here’s what you need to get started to grow your email list.
- A website.
- Email marketing software.
- Something to give away.
That’s it. You can set up a website and get email marketing software for as little as $100. Most reliable email marketing softwares offer an inexpensive monthly option. I use an all in one service called Kartra for my email marketing software. I use GoDaddy and Bluehost for domain and website hosting options. It’s important to make sure that you test everything to make sure that your forms work, but after you get set up you’re good to go. If you need help with this step check out our training on this. But here’s the process you want your potential client/customer to go through:
- They visit your webpage.
- They enter their email into an easy to access form.
- They receive your give away and love it.
If you can get enough people to go through the 3 step process above then you will build your community/tribe/people. This is super important. If you can grow a targeted list to 10,000 or more (depending on your offering), you will be on your way to not just making money from your story, but creating a strong six or seven figure career.
So how do you find the people that will make up your list?
Go where they are, be present, and engage.
Rinse, wash, and repeat.
This is why it is so much simpler now to create wealth with your words than it used to be. With the evolution of social media you can go to places like Twitter and Instagram and follow hashtags. For those that don’t know, hashtags are the pound sign, or this symbol (#) followed by a word. For example, #FromWordsToWealth.
On social media sites you can simply put in any term preceded by the hashtag symbol (#) into the search bar and you can see if other users posted using that symbol. For example, if I wanted to find people who loved dogs, I could simply put in #DogLover into the search menu and then find tons of people that have used this hashtag.
Now you will probably have to sift through millions of posts in this case, but odds are you will find that the people that used that hashtag actually love dogs. That’s just one example of how you can go where they are, there are more ways to do this that go beyond the scope of this report, but if you want to know more you can let me know.
After you go where potential community members are, then you can make yourself present by simply joining the hashtag crowd. Post a picture with your dog and then put something like #DogLover #MyDogIsBetter and just see what happens. A quick way to do this is to visit the social media page of the leader in whatever field you are interested in going into and see who follows them and just watch their activity. This may sound stalker-ish, but it’s exactly how big companies track our interactions and activity online so they know exactly what to sell to us.
You also want to engage, which means you need to respond to multiple people’s posts and the ones you vibe with, consider adding them or following them. But the big thing here is you have to be present and engaged on a consistent basis.
Think about which relative you are the closest to in your adult life. Odds are you are the closest to them because you spent the most quality time with them when you were younger. The people that you are engaged with on social media consistently could turn into your followers, your fans, or even your customers. After you’ve engaged with them over time you can simply ask if they’d be interested in checking out the free valuable giveaway you have on your website. If they give you their email then they’re in your community. Then hopefully one day if you offer them enough free value they will buy something.
Does it sound like a lot of work? I hope so, because it is.
Strategy #4—Get Really Good at Telling Your Story
Getting really good at telling your story doesn’t necessarily mean that you have to be an amazing orator, author, or wordsmith.
Getting really good at telling your story means:
- You can tell it in a way that evokes an emotional response in others.
- You can appropriately relate it to your product and/or service.
- You have had an influencer or an authority tell it for you in a dramatized way.
- You are a really good orator, author, and/or wordsmith.
Getting really good at telling your story could be a combination of all of the four things above or just one of them, but you’ve got to become a masterful storyteller. Mark Victor Hansen, co-founder of the Chicken Soup For the Soul book phenomenon, said that the best marketers are the ones who can tell the best stories. I will add that an average story masterfully told turns into a masterpiece. Masterpieces sell for a lot of money.
There are 2 major things you can do to get really good at telling your story:
- Tell it often.
- Tell it from different perspectives.
Once it’s creatively put together tell people about it. Most people have gold in their minds but they simply just let it sit there. Don’t let that be you. Shout it from the mountaintops. Don’t spam people or force it down people’s throats but write about it on a blog, talk about it on social media, and in conversations.
Also, tell it from a different perspective. If you have a business idea for a bakery and the story behind it is that your grandmother used to bake you cakes from scratch every Sunday try telling that story from your grandmother’s perspective. If she’s no longer alive then you have a liberal creative license to speak for her as to why she did that for you. Telling your story from different perspectives makes it relevant to other demographics and psychographics. This could potentially open your community up to more people.
Strategy #5—Connect with People Telling Similar Stories
The last strategy is a huge game changer. It is also one of the strategies that on the surface may seem counterintuitive. In this modern day worldwide technological space you have to see people in similar industries, career fields, and the like not just as competitors but potential partners. As a professional speaker I personally know 10 people that coach/train other speakers to become successful. Some do it as a side income when they get time and others do it as a full fledged business.
This is a proven model for success which is:
Study For A Better Life—> Live what you study—> Teach what you live
Anyone that is successful at what they do whether they are an Olympic athlete, a best selling author, a fisherman, or even a CEO of a bank study their field and their industry. Success is simply a refined study of the obvious. They study it so much that it becomes a part of them. They consume it on a daily basis. There’s not a day that goes by that someone that is successful in their field doesn’t actively think about their craft and/or their industry. The point here is 2 fold:
- Connect with people who are already getting paid for telling their story because it’ll give you a path to deconstruct and use too.
- You can be mentored by them or perhaps even share their audience by guest posting on their blog, being interviewed on their podcast/radio show, or getting a shout out on their social media page.
A big thing I want you to takeaway from this strategy is that you should not be afraid that there are other people telling a similar story to yours. This should encourage you because it heightens awareness for potential community members and it also allows you to look to the future for sustainability purposes.
One of the best ways to connect with people that are telling similar stories is social media. When you reach out I suggest doing it in waves.
Wave #1—Follow them and tell them how much you admire their work.
Wave #2—Spend time (1 week or more) going through their posts liking and commenting on their content. **At this point it may be wise to purchase something from them as well.
Wave #3—Email them and tell them again how much you admire their work, introduce yourself and your story. End the contact with this question: “How can I help you better serve your audience?” Feel free to paraphrase this question to better fit your personality.
Wave #4—Follow up a week later if they don’t respond.
I would suggest you pick at least 10 people to practice this strategy on simply because most people will ignore your messages. If you decide to do more then go for it, but at least reach out to 10.
Let’s Put it Together
You can get paid for your story. Your story is the combination of your life experiences, life events, and your interpretation of those experiences and events. Your interpretation of those events in the form of lessons, steps, strategies, or unique entertainment can be valuable to others.
Once you establish the value, build the community, then ask them to purchase a product and/or a service from you.
It’s really that simple.
If you would like help navigating through this simply visit our site www.FromWordsToWealth.com/mentorship and we’d love to help you get everything laid out using our system.
Our system is simple: Define your story, decide if you want to tell it from the stage and/or the page, grow your audience, tell your story and get paid.